Hospitality & Retail

Web-to-Print Marketing Template System

Objective: To develop a versatile template system for Selfserviz’s web-to-print platform that enables non-designer users to create professional marketing materials independently across various retail sectors. Solution: Developed structured, industry-adaptable templates with controlled layout and editable content zones. Outcome: Delivered a scalable self-service system improving usability and brand consistency.

Monthly Promotion Banner Template

Objective: Enable internal teams to update monthly promotions without external design support. Solution: Developed a structured, brand-consistent banner template system with editable content zones. Outcome: Reduced design costs and improved campaign turnaround while maintaining brand consistency.

Festive & Seasonal Menu

Objective: To support seasonal marketing by clearly communicating Spring, Summer, Autumn and Winter Japanese specialty dishes while maintaining consistency with the restaurant brand. Solution: Designed a consistent seasonal menu framework. Outcome: Delivered flexible menus that support recurring marketing updates.

Cafe Menu

Objective: To encourage additional orders by presenting the café menu in an engaging and familiar browsing format. Solution: Designed the menu to resemble a lifestyle magazine, placed within the café’s magazine rack to invite casual browsing during dine-in experiences. Outcome: Delivered an interactive and customer-friendly menu.