Creative

Web & Print Advertisement

Maxis 2019 Forward Greeting (Published During 2018 Celebration) Objective: Support festive brand communication to position Maxis as a forward-looking industry leader. Solution: Designed a minimal, brand-aligned New Year greeting highlighting “2019” ahead of the 2018 celebration. Outcome: Delivered a confident and consistent festive communication reinforcing brand leadership.

Web & Print Advertisement

Maxis 2019 Forward Greeting (Published during 2018 Celebration) Objective: Position Maxis as forward-looking during festive communications. Solution: Designed a brand-aligned Year of the Pig web banner published ahead of the 2018 celebration. Outcome: Delivered a confident festive asset reinforcing leadership and brand consistency.

Trade Advertisement

Lipton Yellow Label Tea — Food & Beverage Trade Directory Advertisement Objective: Highlight Lipton’s product versatility in a trade publication. Solution: Developed a range-focused print ad structured around the headline “What’s Your Customer’s Cup of Tea?”. Outcome: Delivered clear B2B communication supporting retail engagement and product positioning.

Event Invitation

2004 Kancil Awards (Malaysia Advertising Awards) Objective: To design a distinctive and engaging invitation for the 2004 Kancil Awards that encourages participation by reinforcing the professional value of winning — industry recognition and increased visibility. Solution: Developed an invitation concept structured around the theme of professional development, positioning award participation as a pathway to industry recognition. The invitation was designed to resemble a motivational self-improvement book, using clear typographic hierarchy and strong visual contrast to communicate the message: participate in the awards and gain industry prominence. The format maintained professional presentation standards suitable for distribution to creative agencies and industry stakeholders. Outcome: Delivered a memorable and professionally executed invitation that clearly communicated the value of participation, supported event engagement, and strengthened the perceived prestige of the awards.

Banner

Objective: To clearly communicate the benefits of paper transport pallets in a visually engaging and easy-to-understand format. Solution: Designed a banner using paper origami-inspired visuals to symbolise lightweight, eco-friendly and efficient transport benefits. Outcome: Delivered simple and engaging product communication.

Meiji Hello Panda — Print Campaign Series

Chocolate, Strawberry & Milk Variants Objective: Position Hello Panda as a fun, imaginative children’s snack while reinforcing flavour recognition across variants. Solution: Created a comic-style print campaign system featuring a mischievous Panda sourcing each flavour’s key ingredient. Example Milk Variant: The Panda disguises himself as a cow to access fresh milk, only to be humorously discovered — reinforcing both flavour origin and playful brand personality. The structured campaign system allowed each flavour to stand independently while maintaining cohesive brand storytelling. Outcome: Strengthened brand personality, improved flavour recall and established a scalable storytelling framework.