Brand Systems

Corporate Identity Guide

Objective: Ensure consistent brand application across Sushi Zanmai’s web and marketing materials. maintaining consistency across multiple materials. Solution: Developed a structured Corporate Identity Guide for internal teams, franchisees and suppliers. Outcome: Strengthened brand consistency and governance across channels.

Corporate Brand System

Objective: To create a clear and approachable brand identity for a casual Japanese dining environment while maintaining consistency across multiple materials. Solution: Designed a practical and consistent brand system. Outcome: Delivered an approachable and operationally effective identity.

Corporate Brand System

Objective: Support a fusion dining concept with clear branding. Solution: Designed a visual identity system applied across menus, name cards, business cards and marketing support materials, balancing Japanese influence with a contemporary fusion approach. Outcome: Delivered cohesive branding across all touchpoints.

Corporate Brand System

Objective: Create a consistent premium identity for Rakuzen. Solution: Applied a cohesive brand system across all materials. Outcome: Delivered a refined and unified brand presence.

Corporate Identity & Menu

Objective: To support Kura’s fine dining positioning with a clear and consistent visual identity across customer and marketing materials. Solution: Designed and applied a structured identity system across menus, name cards, business cards and marketing support items, ensuring visual consistency and ease of application. Outcome: Delivered consistent branding across all materials.

Logo & Corporate Identity

Objective: To create a minimalist logotype that reflects the refined and understated experience of Japanese fine dining. Solution: Designed a modern typographic logotype with interchangeable letterforms, allowing the letters “Z” and “N” to be used flexibly in horizontal or vertical compositions while maintaining balance and clarity. Outcome: Delivered a clean and versatile logotype system that supports consistent brand application across menus, marketing materials and spatial formats.

Logo & Corporate Identity

Objective: Create a friendly, recognisable brand identity for Jiaroo, an automated messaging app, that clearly positions the product as a communication solution while reflecting its purpose of handling missed or unanswered calls. Solution: Created a logo using the word “jiaroo” to form a welcoming face, with quotation marks and speech bubbles symbolising communication and unanswered calls. Outcome: Produced a clear, memorable brand mark that visually communicates the product’s purpose and positioning.

Corporate Identity & Logo

Objective: Position Selfserviz as an accessible DIY design platform that empowers users to create professional marketing materials. Solution: Created a logo using a symbolic “S” mark to represent creative ownership, supported by a custom logotype that visually balances diverse creative needs within a unified system. Outcome: A distinctive and purposeful identity that reinforces creative empowerment and brand consistency across digital channels.

Corporate Identity & Logo

Objective: Communicate a DIY web-to-print concept clearly. Solution: Designed the Deeayewhy logotype to visually resemble the word “DIY”, reinforcing the idea of self-creation. The supporting tagline Choose. Customise. Confirm. clearly communicates the platform’s three-step user journey. Outcome: Delivered a clear and approachable brand identity.

Logo & Corporate Identity

Objective: To establish a clear and scalable brand identity for Patternologist, an online fashion webstore specialising in modern repeated pattern design, with an emphasis on consistency and extensibility across applications. Solution: Delivered a flexible identity system that supports consistent brand application across digital platforms, merchandise and marketing materials, while clearly communicating the brand’s core focus on pattern design. Outcome: Delivered a flexible and consistent brand identity system.